Local Seo Course

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Local SEO is a function of what I call “location authority”. In essence, local SEO is the act of growing the presence of a local business in Google organic search results or Google Maps (local search results).

But regardless of whether you are targeting organic or maps, location authority is the engine that drives your increased presence in the local market, and in turn allows your business to get found by local customers, clients, patients, etc…

How do you do “Local SEO”?

The question can be restated as “how do you build location authority?”

Location authority can be built using several different strategies and techniques such as:

1. Citation distribution: Yext, Moz Local, Bright Local, Youtube, Facebook, and more…
2. Google My Business (GMB) verification [this is mandatory in fact]
3. optimal selection of primary category for your GMB listing
4. adding your website URL as the landing URL in your GMB listing
5. designated location page(s) within your website
6. Local resource page within your website (use Google Maps “Nearby” function or Google’s “Sights” to find the most authoritative local resources to include in your research page.
7. Internal link spiraling to unlock the power of links pointing internally within your business, and looping in to your location pages
8. Adding local business Schema to your website (preferably in the footer or sidebar so the Schema is global throughout your website)

Additionally, you can create “City Pages” to target metro areas where you cannot verify a GMB listing.

City pages are basically web pages designed to target surrounding metro areas + products / services for your business.

For example, if you have a business in Atlanta, Georgia, then you probably have a GMB listing verified at your Atlanta address.

But… what if you wanted to also target the 100+ surrounding metro areas that make up the greater metro Atlanta market?

This is where City Pages come into play… but only create one city page per metro area + product / service.

You would proceed with optimizing your city page with the same SEO technique you would implement for any other landing page.

First of all submit your website to different local citation directories. Make sure your name, physical address and phone number is consistent. Here is the list of local citation and web directories.

1. Google Business
2. BING Places
3. Yahoo Local Business
4. Log In or Sign Up
5. Yelp.com
6. http://Manta.com
7. Phone, Map, Review for Restaurants, Cafes, Salons, Shops (Tupalo)
8. Ashburn | Food, Nightlife, Entertainment Four Square
9. Yellow Pages and Local Business Directory | ShowMeLocal.com
10. Global Brownbook. Submit site, get a free listing, web promotion & search engine promotion (Brown Book)
11. Free online business directory (Hot Frog)
12. Superpages Online Yellow Pages, Local Business Directory
13. Dexknows Yellow Pages Online, Phone Book & Business Directory
14. City Guides by Citysearch
15. n49.com | Local Reviews Across Canada | n49.com
16. iGlobal is an online business directory with presence in more than 60 countries around the world
17. Most Popular at Wilmington, DE CBS Yellow Pages
18. Research and Find Businesses Credibility

Before starting the off page optimization , I will recommend to make on page optimization. There are more than 18 local citation directories.

Here are some good books that can help you to learn.

Step By Step Guide to Seo  (English, Hardcover, Upendra Rana)