Email Marketing Course

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Since the beginning of the internet era, email has been the key element for trading and identity. There’s a reason why almost every other internet entity required you to use your email id to take any action on any of those entities. Be it commenting on a blog post, social media interaction or even surfing the web. It has been taught to us that an email id is our ID card in the internet space.

Having said that, I would like to admit that Email Marketing remains one of the best tactics to deliver a message, a business message. Doesn’t matter if it’s a transactional email or marketing email, every time you hit send you are delivering a piece of your business to a real person. A person who’s gonna read that and take actions. Now, whether or not the person will take action, depends on the way you deliver your message.

It makes all the difference.

Email Marketing is like the two-sided sharp sword, it can cut your obstacles or tear apart your business into pieces. It is a skill and responsibility that you have to follow as a discipline to see and reap success. Considering the importance of Email Marketing, I determined to share everything I learn in this space with you. So that even you can grow your own audience and market your business with full control.

But, you’d ask me,

Why Email Marketing?

Everything is data & data is everything. So here are some fun stats (and some awesome information) that will not only convince you but also inspire you to get started with Email Marketing for your business.

To keep it light, I have shared a pinch-full of such stats. There are stats that even I found astounding and incredible to inspire.

Okay, Shubham, I get it. But,

How Is Email Marketing going to help?

Consider this example. You have a list of 100,000 email IDs. You’ve earned this organically, and not bought it(which is a really bad idea). You own a clothing line, which you market through your website and to these 100,000 subscribers. Averaging each product to $500(your product quality ain’t cheap) and even if 0.1% of those subscribers buy one product each day, that makes you

• $50,000 Daily
• $350,000 Weekly
• $1.5 MILLION Monthly &
• $180 Million Annually

You get the point.

If you are into blogging space, this number is staggering for good.

So this is why you should build an email list & this is how it is going to help your business grow to an extent which you can only imagine.

The Internet is indeed a blessing.

But, how do I get started with Email Marketing, Shubham?

Well, that’s why I’m here. I will be sharing a lot and lots of useful content on Email Marketing. This will include but will not be restricted to:

• Best practices
• Tools review/setup guides
• Tutorials
• Basic understandings
• …. and more such fields about email marketing

Conclusion

I think Email Marketing is getting right importance in recent times. Considering the significance it has in marketing space, it is going to stay the number one marketing channel forever.

If you want to grow your business in numbers and revenue, consider investing a pinch of your marketing budget in Email Marketing which will bring an exponential amount of ROI slowly.

In the details of your question, you mention that people are more involved with social media platforms, and ask if there’s an upside to choosing email marketing over marketing on sites such as Twitter.

Email marketing is 100 percent still a valuable strategy. There are clear reasons to invest in it — not instead of, but in addition to social media marketing tactics. 

I’ll start with these simple statistics from 2017: Facebook has 2.07 billion monthly active users; Twitter has 330 million monthly active users and there are 3.7 billion regularly active email users.

But of course, it’s not just about volume. You have to consider two more key factors:

1. How many of those platforms’ active users can you reach?
2. How well can you engage with them using that platform?

Social media marketing seems to be the winner for the first question. After all, it’s precisely the purpose of social media to build wide networks and connect with as many people as possible.

But the content you post on social media will always be broadly targeted. You are always aiming your content at your entire target audience.

In contrast, email allows for far greater segmentation and customization. It provides content more in-depth than tweets or Facebook posts. In that way, with regard to the second question, it has the upper hand over social media.

That’s why email marketing still comes out the leader in various surveys comparing different digital marketing strategies. Companies report that email, as a channel, has ROI up to four times higher than social media sites.

Here are other statistics worth mentioning, to clarify just how valuable email marketing can be:

• Over 80 percent of companies have invested in email marketing technology, indicating its continued success as a marketing strategy
• Customized emails have open rates around 70 percent higher than generic or “business-as-usual” emails
• Customized emails also improve click-through rates by an average of 14 percent, and conversions by 10 percent
• For some businesses, segmented emails generate over fifty percent of all revenue
• Email is up to 40 times more effective at acquiring new customers than Facebook or Twitter! [McKinsey]

Here are some good books that can help you to learn.