Adv. Certification in PPC
Internet Marketing is emerging day by day. Many new courses related to the same are coming up drawing top notch career opportunities for ambitious learners. �Pay Per Click (PPC) Training� involves model of internet advertising which is used to channelize the traffic to websites. In this entire process, publishers are paid by the advertisers whenever the user clicks on the ads. Relevant to the target market, advertisers bid on the keywords using search engines. It provides a global platform in advertising campaigns on Yahoo, Google etc.
Objective:
The very purpose of PPC is to achieve profitability rate in the internet marketing. Keeping a track on the number of clicks will help you know the amount of interest and attention your web site is attaining. The objective is to attain a certain amount of impressions of the web with the quality and placement in the rankings.
Course Outline:
- Search Engine Marketing (SEM) introduces you to basic concepts of SEM and PPC, setting up an account for Ad words of Google and differentiating between organic and inorganic searches.
- Setup of PPC Campaign covers up the key points like forming and naming of a campaign, displaying devices and locations, searching for different networks and managing the expenses incurred.
- Keywords make you master the concepts of selection of different types of keywords by carrying out an extensive research and diagnosis. It helps you manage impressions, track the cost on per click, maintain the quality of the score and destination of the URL.
- Increasing the quality score involves determining the placing of the advertisement and payment levels etc.
Course Outcome:
On completion, students will learn management of accounts, targeting keywords, formatting ads, analyzing of tracking of e-commerce, monitoring the performances, completing the targets within the given time duration, scrutinizing the growth, profitability and performances, managements of the ad groups and campaigning etc.
Technologies:
Technologies like flat rate PPC and Bid-Biased PPC are used. They advertise on fixed amount decided for each click, and in auctions, which are privately hosted by the publishers or advertising networks respectively.
Career Scope:
Digital Marketing with its growing popularity has targeted maximum number of audiences and is growing rapidly. It offers wide career opportunities with advertising agencies and big firms including various domains. You can be placed as marketing professionals in reputed companies around the globe.
Programme Schedule |
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| Normal Track | |
| Course Duration: | 2 months |
| Schedule: | 1 Hour/5 days a week |
| Fast Track | |
| Course Duration: | 1 months |
| Schedule: | 2 Hour/5 days a week |