Adv. Certification in Search Engine Optimization (SEO Course)

Search Engine Optimization (SEO) are the activities carried out on page and off page of a website to improve the websites visibility in the search engines. Dicazo is a leading institute for SEO Courses in Jaipur with legacy of thousand of passed out students.

OBJECTIVE

The Search Engine Optimization Course would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with the similar brand or keyword.

COURSE OUTLINE

  • Introduction to Search Engines functionality
  • Search Engine on and off page optimization
  • Keyword Research , Analysis Through Google Analytics and Google Search Console
  • Search Engine optimization tools
  • Content strategy and Blogging
  • Link Building strategy
  • Google Algorithms
  • Global Search Engine optimization

SEO COURSE BREAKDOWN

MODULE 1
Introduction to Search Engines functionality

  • History of search engines
  • How search engines works
  • The anatomy of a search results page
  • Organic vs sponsored search results
  • Search engine crawling, indexing and caching
  • Schema, Rich snippets and data structure
  • Penguin, Panda, Hummingbird & other algorithms

MODULE 2
Search Engine on and off page optimization

  • Content optimization
  • Anchor texts
  • Title optimization
  • Internal and external linking
  • The relevance of architecture in optimization
  • Video optimization

MODULE 3
Keyword Research , Analysis and keyword terms

  • Keyword density
  • Keyword prominence
  • Keyword positioning
  • Keyword planner
  • Keyword ranking

MODULE 4
Search Engine optimization tools

  • Google Analytics
  • Google webmasters and working with penalized sites
  • Google keyword planner tool
  • Google My business and bing places
  • Alexa rank checker
  • URL rewriting tool
  • Cloaking checker
  • Google pagerank tool/ Moz PA/DA, Alexa and other ranking tools
  • Back link anchor text analytics
  • Errors Types and Redirects
  • Rank signals
  • Backlink builder
  • All in one seo packs

MODULE 5
Search engine optimization during web design

  • Title , Meta description and meta keyword
  • Spider-friendly code design
  • Navigation element plan
  • Search Engine compatibility and web layout for search engine optimization

MODULE 6
Back Linking

  • Directory submission
  • Social media posts and shares
  • Guest posting and Article submission
  • Blog commenting
  • RSS feeds
  • Links solicitation, One way links, two way links and links farms

MODULE 7
Spamming in Search Engine optimization

  • White Hat vs Black hat vs Grey hat seo Techniques
  • Duplicate content
  • Cloaking and phishing
  • Page redirects
  • Doorway pages
  • Hidden text
  • Keyword stuffing
  • Link farms

MODULE 8
Global Search Engine optimization

  • Optimizing a website for global presence

BY THE END OF THE Search Engine Optimization Course, STUDENTS WOULD BE ABLE TO

  • Effectively optimize a website for excellent organic search results.

CAREER OPTIONS AFTER COURSE

Students who complete this course have the following career options

  • Search Engine optimization manager
  • Search Engine optimization specialist
Programme Schedule
Normal Track
Course Duration: 4 months
Schedule: 1 Hour/5 days a week
Fast Track
Course Duration: 2 months
Schedule: 2 Hour/5 days a week